What matters in baby care
An infant's skin is up to five times more permeable than an adult's. The acid mantle is immature, the barrier is still being built up. That means: whatever goes onto the skin reaches the body more quickly, and irritates more quickly too.
That is why we avoid fragrance (including "natural"), alcohol, mineral oil and microplastics. We rely on few, but dermatologically tested ingredients from certified organic farming.